Danny Kim, Ph.D.

Assistant Professor of Marketing

Dr. Danny Kim joined the School of Business Administration at Gonzaga University as an Assistant Professor of Marketing in the fall of 2022. Dr. Kim’s research interest covers social inequalities, social status and sense of power, and animal welfare...

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Danny Kim

Contact Information

Education & Curriculum Vitae

Ph.D., Marketing, State University of New York at Buffalo

M.A., Quantitative Methods in the Social Sciences, Columbia University

M.S., Business Administration, Seoul National University

B.S., Psychology, University of Michigan, Ann Arbor

Courses Taught

MKTG 310: Principles of Marketing 

MKTG 330: Marketing Research 

MBUS 627: Marketing Theory & Practice 

MBUS 684: Special Topics 

Dr. Danny Kim joined the School of Business Administration at Gonzaga University as an Assistant Professor of Marketing in the fall of 2022. 

Dr. Kim’s research interest covers social inequalities, social status and sense of power, and animal welfare consumption. His research work is published in the Journal of Consumer Psychology, which was nominated for the 2022 JCP Best Paper Award by an Early Career Contributor. He has presented his scholarly works at the Association for Consumer Research and the Society for Consumer Psychology. He serves as a reviewer for the Journal of Business Research and Psychology & Marketing.

Dr. Kim received his Ph.D. from the State University of New York at Buffalo, from which he has received the Paul E. Green Award, University at Buffalo Excellence in Research, Scholarship, and Creativity Award, and Doctoral Student Achievement Award.

Kim, Danny J. M. and Sunyee Yoon (2021), "Guilt of the Meat-Eating Consumer: When Animal Anthropomorphism Leads to Healthy Meat Dish Choices," Journal of Consumer Psychology, 31 (4), 665-83.

Yoon, Sunyee, Danny J. M. Kim, and Jeffrey P. Boichuk (2025), “Preference for animal welfare products: The effect of power and animal anthropomorphism,” Journal of Business Research, 190, 155203.