Sales Seminar

These are videos of the Sales Seminar we hosted on campus on July 8, 2025.

• How a Simple Thank You Can Change Your Entire Sales Pipeline-John Israel
• What Traits Make a Salesperson & How to Build on Your Strengths-Braedi Delong
• Why You Should Stop Using Quotas and Start Focusing on Daily Habits-Jabez LeBret
• Focus on the Customer, Sales Training with Tom Baker from Sysco-Tom Baker

Human First: A New Era of Sales

One Day. One Mission. Rethink Sales.

This event occurred July 8th, 2025
9:00 AM - 4:00 PM

Sales Has Changed—Have You?

In a world flooded with noise and outdated tactics, the most powerful sales strategy is simple: treat people like people.

Human First: A New Era of Sales is not just another seminar. It’s a one-day deep dive into modern selling—where adding value and consulting your prospects leads to more success.

We can grow past cold-calling scripts, pressure tactics, and lame follow-up emails.

This event is for forward-thinking sales professionals, team leaders, and entrepreneurs who know the game has changed.

What to Expect

• Inspiring Keynotes from top-performing sales leaders who are breaking the mold
• Informative Panels on the psychology of modern buyers, value-based selling, and building human connections at scale
• Hands-On Tech Tools that save you time, streamline your workflow, and help you close more deals, all while not sacrificing authenticity
• Real Talk about what no longer works, how goals and quotas are hindering your growth, what does, and what simple steps you need to take every day to reach real success

Who Should Attend?

This event is for sales professionals, sales leaders, entrepreneurs, and students. If you know that there is a better way to sell or you could use a refresh on your sales approach, this event is for you.

Secure Your Spot Now:

While other sales conferences cost over $600 a day, Gonzaga is committed to making this event approachable to our community.

Seats are limited for this one-day, live experience.
$75 Per Seat
GU Students are FREE

Event Speakers:

Mr. Thank You, John Israel, has been featured on ABC News, Fox News, Good Morning America, and helped global brands like Square, ReMax, and Fairway Mortgage, among many others. His message is simple: We don’t need to optimize analytics more—we need human connection in our day-to-day business. https://mrthankyou.com/

 

Braedi DeLong is COO at The Sales Collective, which is leading the way in human-centered sales transformation using data and science to change how sales organizations hire, train, evaluate performance, structure, and reach success. As COO, she oversees and designs the marketing, new product development, and operating strategy.

 

Tom Baker is Region Vice President of Sales for Pacific Northwest at Sysco. He brings over 25 years of experience with the food and beverage company, including marketing, sales, management, and leadership. He manages a team responsible for an annual revenue surpassing most small countries' GDP. Tom's passion for developing others and helping customers succeed has driven his career.

 

Mike dePaschilis is the former CFO of Postal (which was recently acquired). Postal is the leading intelligent gifting platform that helps thousands of businesses increase their pipeline and retain customers. The platform and its global marketplace enable salespeople to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste.

 

Dustin Duvanich is the Vice President of Sales at Ember, an all-in-one SaaS platform that helps you capture more revenue and operate more efficiently for fire and life safety. He has an extensive career in helping launch new SaaS companies into new markets. His perspective on building new pipelines and establishing relationships to grow market share is priceless. https://www.embersoftware.com/

 

Alexis Armijo is an Enterprise Account Executive at Rubrik, a cybersecurity company. Since graduating from Gonzaga in 2015, Alexis has worked her way from an entry-level sales position to covering accounts with an ARR ranging from $1-6 billion in Washington, Oregon, and Alaska. Working with the C-suite in large enterprise organizations, helping them strengthen their cyber posture in a world where cyber attacks are occurring more and more often.

 

Jabez LeBret is an Executive in Residence at Gonzaga University. He brings years of building sales processes and teams across multiple industries. Jabez has authored three best-selling books, and he sold his award-winning marketing agency in 2018. A former NBC and Forbes columnist, he is currently co-founder of a children's publishing book company, Bright Dog Studios, and Spokane Bound, a resource to help people move to Spokane. https://www.spokanebound.com/

 

Marit Jacobs is the Director of Business Development at Spokane Sports, where she collaborates with a talented team to bring unique, exciting, and memorable sporting events to Spokane. Her focus includes strategic initiatives, sponsorships, B2B partnerships, community engagement, and grant writing, helping to elevate Spokane as a premier sports destination. As the former Director of Development at Gonzaga, she understands the power of building personal relationships. https://www.spokanesports.org/

 

Platinum Sponsor:

Gold Sponsors:

Contractors Cloud is a roofing CRM and project management app for roofers, remodelers, fence companies, solar installers, and other contractors. Get connected to your sales, projects, scheduling, ordering, financials, and more,

As a leading personal injury and employment law firm in Spokane, WA, Barden & Barden delivers dedicated, compassionate legal representation. If you or a loved one faced wrongful injury or workplace rights violations, our attorneys fight for justice, accountability, and fair compensation.

Hayden Lake Law's meticulous approach aims to provide you with the peace of mind that comes from knowing your legacy is protected and your loved ones are taken care of. Whether it's preparing wills, trusts, or other essential estate planning documents, our team is dedicated to crafting solutions that are as unique as you are.